The global citrus flavors market is expected to grow steadily from USD 13.4 billion in 2026 to USD 21.8 billion by 2036, registering a CAGR of 4.90%, according to Future Market Insights (FMI). Growth is primarily driven by rising consumer demand for clean-label, natural ingredients and the increasing use of citrus profiles in functional beverages and “adult soft drinks.” Compared to synthetic additives, citrus flavors offer natural extraction, better stability, and a strong association with wellness and vitamin C, making them highly suitable for health-focused drinks, confectionery, and plant-based dairy products.